How The "Frog" Hit The Jackpot In Colombia
Introduction
Traditional or local games have a unique appeal in the lottery and gambling industry. Players are drawn to these games because they are tailored to their local preferences or entertainment needs. In fact, they may have a strong nostalgic perception of them. Throughout history, we find many notable examples such as Jogo do Bicho in Brazil, Baige Piao in China, the Queen Elizabeth National Lottery in Victorian England, etc. Even now, players find these traditional local games entertaining and exciting. Therefore, lottery and gaming companies can leverage these opportunities.
Understanding these trends, Skilrock Technologies is dedicated to giving a creative twist to these exciting games. In Latin America, we have customized them to maintain the right balance between old-world charm and modernity. This has made them a great success for our customers. In this blog, we will review "Rana de la Suerte", a brand of the Raspa Todo association in Colombia, which is an exciting part of our range. We will also showcase our capabilities in terms of "customization and localization".
The Frog In Colombia
In Colombia, there are "traditional games" that have marked eras and transcended time. In the Andean region of Colombia, there is a representative game known as "Rana". This game consists of throwing 6 hoops or rings at a certain distance over a board with metal frogs (with their mouths open). Each one has a scoring value.
In addition, this board has 6 holes around the frogs, which also have scoring values. There are several ways to win the game, but the most traditional is for the first player to reach a pre-set score.
"La Rana de la Suerte", A Brand Of The Raspa Todo Association And Its Impact
Skilrock, as a technology provider for Colombia, worked hand in hand with the marketing group of the Raspa Todo association, to develop a scratch-and-win game called "Rana de la Suerte". This game modality combines cultural tradition and the backing of time to achieve a successful game. During the development of scratch-and-win games, Skilrock accompanied the corresponding stages that are explained below:
- In the first phase, Skilrock supports the design to make it visible and attractive to the public. The ticket design is of vital importance to highlight the features and advantages of the instant game and, as data generation specialists, we provide a prize plan that is in line with best practices worldwide.
- For the second stage, in the printing phase, it is essential to have a strategic partner who can provide exceptional support and quality to the ticket. This will generate trust for both the player and the game.
- Finally, Skilrock, with its revolutionary INFINITI platform, can manage the product, distribute tickets to points of sale, manage sales and activation, and payment of prizes with the ease of a click.
How Did It Change The Colombian Market?
The scratch game, "Rana de la Suerte" brand of the Raspa Todo association, is a clear example of how tradition and technology can be combined to create a successful product. Skilrock utilised the sociocultural analysis to identify the opportunity to develop a game rooted in Colombian culture and, at the same time, attractive to a wider audience.
The game, which was launched in 2023, has been a great success in Colombia. It has attracted new players and retained experienced ones. This demonstrates that Skilrock, as a strategic partner and deep understanding of market trends, can support the development of products that meet the needs of players.
Skilrock's Understanding Of The Needs Of Latin American Gaming Industry
For Skilrock, the support in the development of new products for its clients begins with a sociocultural analysis, in which the target audience is identified, the impact that the game will have on the player, and whether the game attracts new players or retains experienced ones since the success of the product depends on it.
Skilrock is a leading provider of gaming technology in Colombia and other Latin American markets. Its commitment to innovation and excellence has made it possible to develop products such as "La Rana de la Suerte", which are changing the way Colombians play. We would like to add that our team has also developed many of these exciting games for other LATAM markets. In fact, our commitment goes beyond the essentials, as we have a regional office and team to meet the local needs of operators and players.
