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Lottery Marketing in the Digital Age
4th June, 2025 | Skilrock Technologies
The lottery industry is undergoing a digital transformation, with iLottery leading the charge by leveraging data-driven strategies, mobile platforms, and personalized experiences. Valued at $11 billion in 2023 and projected to reach $17.7 billion by 2032, the global iLottery market offers immense potential. In this webinar, experts explored how shifting consumer preferences, social media, gamification, and emerging digital tools are redefining lottery marketing. Attendees gained actionable insights to stay ahead in an increasingly competitive and connected landscape.
Key Focus Areas
- Understanding generational shifts in consumer behavior and personalization strategies
- Digital marketing in shaping iLottery and leveraging multi-channel strategies effectively
- Building a strong brand in the digital age and strengthening brand identity
- Focus on customer experience and player lifecycle management
- Hyper-personalization for unique player journeys
- AI and emerging technologies driving innovation in customer engagement
About the Speakers
Rodrigo Cigliutti
Executive Director, CIBELAE
Rodrigo Cigliutti is the Executive Director at the Ibero-American Corporation of State Lotteries and Gambling (CIBELAE). With nearly 30 years of experience, he has contributed significantly to lottery modernization across Latin America and is a frequent panellist at global gaming forums.
Esmeralda Britton González
President, Junta de Protección Social (JPS)
Esmeralda Britton González leads Costa Rica’s Social Protection Board (JPS), administering the national lottery. Her public service career includes serving as Minister of Women and Executive President of the National Women's Institute, with a strong focus on governance and social impact.
Carlos Alberto Contreras Pardo
Project Coordinator - LatAm, Skilrock Technologies
Carlos Contreras manages complex IT implementations for lottery and gaming operators across Latin America. An engineer with expertise in telecommunications and gambling domains, he specializes in agile and hybrid project delivery.
Lorna M. Huertas
CEO, Sunset Group LLC
Lorna Huertas Padilla has over 24 years of public service experience in Puerto Rico and 12 years in the gaming industry. As former Assistant Secretary of the Puerto Rico Lottery Bureau, she drove a $400 million revenue increase and is now a recognized leader in marketing strategy and management consulting.
Claudio Ossandón Marzolo
Chief Commercial Officer (CCO), Concepción Lottery
Claudio Ossandón is the Chief Commercial Officer of Lotería de Concepción, Chile’s leading national lottery. With over 23 years of experience, he has driven major digital transformations, increased instant game market share, and holds a U.S. patent for a lottery sales model.
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