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Preparing for Digital Boom: Future of iLottery Marketing
20 Feb, 2025 | Skilrock Technologies
As the digital revolution reshapes the lottery industry, iLottery marketing is emerging as a key driver of growth—enabling personalized, mobile-first engagement at scale. In this webinar, experts explored how digital strategies are transforming player experiences, with a focus on Africa’s rapidly evolving mobile landscape and Europe’s complex regulatory environment. With the global iLottery market valued at $11 billion in 2023 and projected to grow significantly, the session offered practical insights on optimizing marketing, building trust, and connecting with today’s digital-savvy players.
Key Focus Areas
- Mobile revolution – wider access and choice for digital lottery
- Significance of digital marketing in shaping iLottery
- Leveraging online platforms for omnichannel lottery marketing
- Role of social media in player engagement
- Promotions and bonuses – gamifying lottery promotions
- Performance marketing for player acquisition and retention
- Focus on customer experience and player lifecycle
- Hyper-personalization for unique player journeys
- Emerging trends in iLottery marketing
About the Speakers
Ankur Dewani
CEO & Co-Founder, RummyVerse
Ankur Dewani, CEO & Co-Founder of RummyVerse, blends technology, gaming innovation, and marketing to deliver next-generation digital experiences. With a background spanning poker, offline casinos, and finance, he has built and scaled gaming products across LATAM, Asia, and Europe, focusing on user-centric design and responsible engagement.
Wella Mañabo
Founder & CEO, WELSGLOBAL LLC
Wella Mañabo is the Founder & CEO of WELSGLOBAL LLC, a management consultancy specializing in marketing and transformative growth. With over 15 years of experience, she has led campaigns across FMCG, lottery, sustainability, and advanced technology sectors, delivering innovative strategies that maximize ROI and integrate sustainability.
Dennis Macharia
Managing Partner, Suss Digital
Dennis Macharia is the Managing Partner at Suss Ads, a leading digital marketing agency specializing in data-driven advertising and AI-powered marketing. He is a performance marketing expert, business strategist, and mentor focused on helping organizations grow through innovation and automation.
Sujit Lahiry
Executive Director & CEO, Skilrock Technologies
Sujit Lahiry is an industry veteran with over four decades of experience in Lottery & Gaming, IT, Telecom, and ITES. He has led large-scale projects across Asia, Africa, Europe, and Latin America, helping organizations transform challenges into sustainable growth opportunities.
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