Skilrock Technologies Announces Esteemed Speaker Panel for Cibelae-Supported Webinar on Lottery Marketing

Skilrock Technologies is thrilled to announce the distinguished speaker lineup for its upcoming Cibelae-supported webinar, 'Lottery Marketing in the Digital Age,' scheduled for June 4th, 2025. This highly anticipated event will delve into the Latin American lottery marketing, focusing on evolving consumer behaviors, brand-building strategies, multi-channel engagement, the power of digital marketing in iLottery, and much more.

Featured Speakers

1. Rodrigo Cigliutti, Executive Director, CIBELAE (Moderator)

2. Esmeralda Britton González, President, Junta de Protección Social (JPS)

3. Lorna M. Huertas, CEO, Sunset Group LLC

4. Claudio Ossandón Marzolo, Chief Commercial Officer, Concepción Lottery

5. Carlos Contreras, Project Coordinator - LatAm, Skilrock Technologies

Webinar Overview

The webinar will focus on:

• Understanding generational shifts in consumer behavior

  • Personalization strategies for modern marketing

• Digital Marketing in Shaping iLottery

  • Leveraging multi-channel strategies effectively

• Building a Strong Brand in the Digital Age

  • Strengthening brand identity in a competitive market

• Focus on Customer Experience & Player Lifecycle

• Hyper-Personalization for Unique Player Journeys

• AI & Emerging Technologies

  • New technologies driving innovation in customer engagement

Event Details

Date: June 4th, 2025
Time: Brasil - Argentina 11 AM | Colombia - Perú 9 AM | Costa Rica - México 8 AM
Duration: 60 - 90 minutes
Registration: Click here to register for free

NOTE: You must register for the event to receive the access information. Please feel free to forward this to any other members of your organisation and invite them to attend.

About Skilrock Technologies

Skilrock is a technology platform & service provider to the Global Lottery & Gaming Industry with a strong presence across continents. As part of the $2.4 billion SUGAL & DAMANI GROUP, Skilrock leverages the group's extensive domain experience to offer the INFINITI gaming platform - a true Omni-Channel, Omni-Gaming Platform that can serve any lottery or gaming operator anywhere in the world. INFINITI serves Retail, iGaming & Self Service Channels with equal ease and at the same time supports a wide variety of games like Lotto, Keno, Bingo, Instant, Sports, Poker, Rummy, Casino and Slots.

Skilrock operates across regulated markets globally and offers its technology to regulators, national operators and private players from its headquarters in India and offices in Latin America and Europe. It is a member of the World Lottery Association, Gold supplier for CIBELAE, African Lottery Association (ALA), Asia Pacific Lottery Association (APLA), and holds several key certifications including GLI Certifications.

About TrulyExpo

TrulyExpo organizes webinars where experts inform and empower the participants. These exclusive thought leadership platforms are fun, informative, thoughtful and entertaining. Most importantly, they break barriers, level up skills, encourage innovation and help participants in learning, adapting and growing.