Skilrock Sponsors CIBELAE-supported Webinar on Lottery Marketing

Skilrock Technologies, a leading innovator in lottery and gaming solutions, is delighted to sponsor the upcoming CIBELAE-supported webinar, 'Lottery Marketing in the Digital Age', scheduled for June 4th, 2025. This event will offer an in-depth exploration of Latin American lottery marketing, focusing on evolving consumer behaviors, brand-building strategies, multi-channel engagement, and the power of digital marketing in iLottery. Additionally, the webinar will spotlight AI and emerging technologies reshaping customer experiences, ensuring that lotteries remain at the forefront of industry advancements.

Skilrock has consistently supported TrulyExpo's initiatives through sponsorship and active engagement, demonstrating its dedication to promoting global thought leadership in the lottery and gaming community. These collaborative efforts have provided valuable platforms for addressing industry-specific topics, including lottery, gaming, emerging technologies, regulations, and more.

As a dedicated sponsor, Skilrock Technologies reaffirms its role in driving growth and development across the global gaming industry. This interactive webinar, hosted by TrulyExpo, promises to deliver insightful and thought-provoking discussions led by experts in the field.

The webinar will touch on the following points:

• Understanding generational shifts in consumer behavior

• Personalization strategies for modern marketing

• Digital Marketing in Shaping iLottery

• Leveraging multi-channel strategies effectively

• Building a Strong Brand in the Digital Age

• Strengthening brand identity in a competitive market

• Focus on Customer Experience & Player Lifecycle

• Hyper-Personalization for Unique Player Journeys

• AI & Emerging Technologies

• New technologies driving innovation in customer engagement

This experience will include a 'LIVE chat' option to collaborate with speakers. It will ensure an interactive experience for participants in the sixty-minute-long session. The webinar will be held exclusively in Spanish, and it is open to all and free to attend. The panel of speakers will be announced soon.

The details of the webinar are as follows: Webinar: Lottery Marketing in the Digital Age
Date: 4th June'25, Wednesday
Duration: 60-90 minutes
Time: Brasil/Argentina: 11 AM | Colombia/Perú: 9 AM | Costa Rica/México: 8 AM
Sponsors: Skilrock Technologies, NGX

The registration process has started, and Skilrock urges interested participants to register for a free ticket.

NOTE: You must register for the event to receive the access information. Please feel free to forward this to any other members of your organisation and invite them to attend. Follow us on LinkedIn for regular updates.

About Skilrock Technologies

Skilrock is a technology platform & service provider to the Global Lottery & Gaming Industry with a strong presence across continents. As part of the $2.4 billion SUGAL & DAMANI GROUP, Skilrock leverages the group's extensive domain experience to offer the INFINITI gaming platform - a true Omni-Channel, Omni-Gaming Platform that can serve any lottery or gaming operator anywhere in the world. INFINITI serves Retail, iGaming & Self Service Channels with equal ease and at the same time supports a wide variety of games like Lotto, Keno, Bingo, Instant, Sports, Poker, Rummy, Casino and Slots.

Skilrock operates across regulated markets globally and offers its technology to regulators, national operators and private players from its headquarters in India and offices in Latin America and Europe. It is a member of the World Lottery Association, Gold supplier for CIBELAE, African Lottery Association (ALA), Asia Pacific Lottery Association (APLA), and holds several key certifications including GLI Certifications.

About TrulyExpo

TrulyExpo organizes webinars where experts inform and empower the participants. These exclusive thought leadership platforms are fun, informative, thoughtful and entertaining. Most importantly, they break barriers, level up skills, encourage innovation and help participants in learning, adapting and growing.