Last Registration Call for Skilrock & NGX Sponsored Lottery Marketing Webinar

The global iLottery industry is experiencing significant growth, driven by technological advancements and evolving player preferences. The market, worth $11 billion in 2023, is projected to reach $17.7 billion by 2032. Latin America is also seeing the iLottery market experience rapid digital transformation, with operators harnessing AI-driven analytics, blockchain security, and hyper-personalized marketing to engage players like never before. With smartphone penetration soaring and regulatory frameworks evolving in key markets like Brazil and Colombia, the region is positioned for unprecedented growth. Innovative marketing strategies, including gamification, influencer collaborations, and localized content, are reshaping player engagement and retention. As the industry embraces next-gen technologies, stakeholders must stay ahead to capitalize on emerging opportunities. Join the upcoming NGX and Skilrock-sponsored Lottery Marketing Webinar, where top experts will unveil cutting-edge strategies shaping the future of iLottery in Latin America.

Key Topics

• Understanding generational shifts in consumer behavior

  • Personalization strategies for modern marketing

• Digital Marketing in Shaping iLottery

  • Leveraging multi-channel strategies effectively

• Building a Strong Brand in the Digital Age

  • Strengthening brand identity in a competitive market

• Focus on Customer Experience & Player Lifecycle

• Hyper-Personalization for Unique Player Journeys

• AI & Emerging Technologies

  • New technologies driving innovation in customer engagement

Hear from Industry Visionaries

1. Rodrigo Cigliutti, Executive Director, CIBELAE (Moderator)

2. Esmeralda Britton González, President, Junta de Protección Social (JPS)

3. Lorna M. Huertas, CEO, Sunset Group LLC

4. Claudio Ossandón Marzolo, Chief Commercial Officer, Concepción Lottery

5. Carlos Contreras, Project Coordinator - LatAm, Skilrock Technologies

Webinar Details

Date: June 4th, 2025
Time: Brasil - Argentina 11 AM | Colombia - Perú 9 AM | Costa Rica - México 8 AM
Duration: 60 - 90 minutes

Secure Your Spot

Register now for this exclusive event, hosted by TrulyExpo and sponsored by Skilrock Technologies and NGX. Don't miss this opportunity to gain valuable insights and network with industry leaders.

About Skilrock Technologies

Skilrock is a technology platform & service provider to the Global Lottery & Gaming Industry with a strong presence across continents. As part of the $2.4 billion SUGAL & DAMANI GROUP, Skilrock leverages the group's extensive domain experience to offer the INFINITI gaming platform - a true Omni-Channel, Omni-Gaming Platform that can serve any lottery or gaming operator anywhere in the world. INFINITI serves Retail, iGaming & Self Service Channels with equal ease and at the same time supports a wide variety of games like Lotto, Keno, Bingo, Instant, Sports, Poker, Rummy, Casino, and Slots.

Skilrock operates across regulated markets globally and offers its technology to regulators, national operators, and private players from its headquarters in India and offices in Latin America and Europe. It is a member of the World Lottery Association, Gold supplier for CIBELAE, African Lottery Association (ALA), Asia Pacific Lottery Association (APLA), and holds several key certifications, including GLI Certifications.

About TrulyExpo

TrulyExpo organizes webinars where experts inform and empower the participants. These exclusive thought leadership platforms are fun, informative, thoughtful and entertaining. Most importantly, they break barriers, level up skills, encourage innovation and help participants in learning, adapting and growing.