Press Releases Details

03Feb 20

Skilrock's Innovation Awes the Visitors at ICE 2020

Team Skilrock is back from the 'Crown Jewel' of all gaming events: 'ICE London', which proved to be one of the most phenomenal successes. Skilrock drew a lot of appreciation for its innovative products and solutions that were catered to align with this year's theme 'Step into the Future'.

Skilrock showcased three unique concepts - the first one being 'Customer Experience' involving gaming beyond the conventional realm and involving virtual, augmented and mixed realities to enhance and monetize player engagement. This caught the fancy of hundreds of visitors while our second attraction involving revolutionary Cashless Casino created a big buzz at the show as it's a one of a kind solution which takes away the use of cash, card and chips from Casinos, making them ultra-efficient and ready for future. Not to be left behind was our digital focus in the form of CX - we posed the question to our Visitors, what's next after going digital and we got the right answer!With well over a thousand visitors at its stand, ICE 2020 was one of the most successful show ever for Skilrock.

Mr. Sujit Lahiry, Executive Director at Skilrock Technologies Pvt. Ltd., commented:
“Future is what everyone wants to know about and we set the tone with three unique showcases. Like all previous years, we did not want to disappoint the visitors as they walked into our stand next to the very first N1 gate! The first showcase was the most eye-catching VR gameplay, as they could immerse themselves and get a first-hand taste of how player engagement could strike a chord for long term loyalty and monetization of such futuristic gameplays. The Cashless @ Casino was equally eye-opening showcase. The slot machines were standing with a difference – they were absolutely cashless, card-less, chip-less – all you needed was a simple mobile wallet to get going! Visitors were stunned when it dawned on them how much value this concept can add in future – both to the players as we as to the Casinos.

Going beyond the land-based attractions was our CX focus and visitors did not miss the point that CX is going to be the major differentiator in the digital world of future. Today the discerning player is looking for an all-round customer experience, which goes much beyond the gameplay alone and covers the entire space of marketing, registration, payment, bonus, loyalty, support and much more. Symbolically we showcased the largest mobile phone ever shown in the ICE! We will stay in touch with our visitors to translate their dreams of the future into reality with our Omni-Channel, Omni-Gaming platform called INFINITI and a wide bouquet of services.

About Skilrock

Skilrock Technologies is a leading technology solution provider for the lottery, gaming and payment industry with its R&D centres located at global IT hubs. It is the technology arm of $2.4 billion Sugal & Damani Group, who are leaders of Indian lottery & gaming operations. The complete Omni-Channel Gaming Platform of Skilrock serves Retail, iGaming & Self Service Channels with equal ease and at the same time supports a wide variety of games like Lotto, Keno, Bingo, Instant, Sports, Poker, Rummy, Casino and Slots. More than 200,000 retail touch points and over 5 million iGaming players across 25+ jurisdictions have been serviced by Skilrock.